In the competitive epublishing landscape, providing clients with superior EPUB3 products is paramount. As vendors, you understand the need for quality and efficiency. Embracing reflowable design and accessibility isn’t just a best practice; it’s a strategic advantage that can elevate your services and attract a wider clientele.

Reflowable & Accessible ePub3: Why It’s Essential for Publishers (+How to Achieve It)

The Power of Reflowable EPUB3

Enhanced Readability Across Devices:
- Clients demand content that looks great on any screen. Reflowable EPUB3 adapts seamlessly, ensuring optimal reading experiences on smartphones, tablets, and e-readers.
- This flexibility minimizes client complaints about layout issues and maximizes customer satisfaction.
Cost-Effective Production:
- Reflowable design streamlines the production process. You can generate a single EPUB3 file that works across multiple platforms, reducing the need for costly, device-specific formatting.
- This will allow for more efficient workflows, and quicker turn around times.
Future-Proofing Your Services:
- The ebook market is constantly evolving. Reflowable EPUB3 ensures your clients’ content remains relevant and accessible, regardless of future device innovations.

Accessibility: A Crucial Differentiator

Expanding Your Client Base:
- Accessibility compliance opens your services to a broader audience, including government agencies, educational institutions, and corporations with strict accessibility requirements.
- This is a growing market, and being ready for it, will set you apart.
Meeting Legal and Industry Standards:
- Adhering to WCAG and ADA guidelines demonstrates your commitment to quality and compliance, building trust with clients.
- This will reduce the risk of legal issues, and increase trust with clients.
Enhancing Brand Reputation:
- Providing accessible EPUB3 publications showcases your dedication to inclusivity and social responsibility, enhancing your brand’s reputation and attracting ethically conscious clients.

Actionable Steps for Epublishing Vendors:

Invest in Accessibility Training:
- Educate your team on EPUB3 accessibility best practices and WCAG guidelines.
Implement Automated Validation Tools:
- Use tools like Ace by DAISY to identify and fix accessibility issues during production.
Offer Reflowable as a Standard:
- Promote reflowable EPUB3 as the default option for your clients, highlighting its benefits.
Test with Assistive Technologies:
- Ensure your EPUB3 files are compatible with screen readers and other assistive technologies.
Highlight Accessibility in Your Marketing:
- Clearly communicate your accessibility expertise to potential clients.